D’banj Secures Major Afreximbank Partnership to Empower African Creatives

Nigerian music icon and entrepreneur D’banj has announced a landmark equity partnership between his digital platform, C.R.E.A.M (Creative, Reality, Entertainment, Arts, and Music), and Afreximbank through CANEX Creation Inc., in a deal aimed at expanding opportunities for African creatives across the continent and globally. The partnership was made public by D’banj via his official social media platform, where he expressed pride in the collaboration and emphasized its significance in empowering the continent’s creative sector.

“I’m proud to say that Afreximbank and the C.R.E.A.M platform have partnered in an equity deal through CANEX Creation Inc. This collaboration is a major step forward in our mission to empower African creatives with the tools, funding, and global access they deserve,” he stated.

CREAM is a Platform for talent discovery and helping young creatives find a platform and necessary industry connections. 

I wanted a platform that can help find creative talent from anywhere in Africa, and give them a fair chance of making their creative DREAMS come TRUE, from the comfort of their homes. This is how we came about C R E A M~ D’banj

This latest deal with Afreximbank through CANEX Creation Inc. marks a new chapter for the platform, as it secures strategic support from one of the continent’s foremost financial institutions dedicated to intra-African trade and development. CANEX Creation Inc., under the Creative Africa Nexus initiative, is focused on advancing Africa’s cultural and creative industries through investment and strategic partnerships.

D’banj’s declaration that “Content is the new crude highlights the broader movement among African creators and investors to position the creative economy as a cornerstone of sustainable development and economic growth.

The equity partnership reinforces the growing recognition of Africa’s creative economy as a vital sector with immense potential to generate jobs, stimulate innovation, and promote African culture globally.