This African Brand is Taking Over Global Fashion

Thinking of where to buy luxury African handbags, Anima Iris is the go-to-brand. Authentic handcrafted African fashion pieces that is rewriting the story of African designer bags. A proudly made in Africa brand, rooted in heritage, and innovation, this brand is redefining what luxury looks like by centering Africa in the global fashion narrative.

Each piece is a work of art, handcrafted by seasoned artisans in Senegal using sustainable, zero-waste methods. The brand partners with local Senegalese business owners and sources leather in limited quantities, ensuring that every creation is both exclusive and environmentally conscious.
This brand isn’t just creating accessories; it’s crafting a movement, one of the best sustainable fashion brands made in Africa. Every Anima Iris piece tells a story, a story of resilience, heritage, and modern African excellence. The bold palm oil reds, the intricate geometric patterns reminiscent of Ghanaian kente, and the vibrant textures reflect a deep and deliberate connection to Africa’s diverse cultures.

Anima Iris has become a favorite among celebrities like Beyoncé and fashion enthusiasts worldwide, celebrated for its bold designs, commitment to sustainability, and strong storytelling.

Wilglory Tanjong, the founder behind Anima Iris, was born in Cameroon and raised in the United States. As a child, she often found herself lost in the textures and colors of her mother’s traditional African garments, a spark that ignited her passion for fashion and identity.

After earning a degree in African Development from Princeton University, she traveled extensively across Africa, from Nairobi to Dakar, Marrakesh, Accra, and Yaoundé. Her journeys deepened her connection to the continent’s cultures and reinforced her belief: Africa is the future.

In honoring that future, she built Anima Iris, a brand inspired by the matriarchs who shaped her: her mother, Iris Tsamoh, and her childhood friend, Sarah Yaa Anima Amoyaw. Anima Iris embodies the boldness, resilience, and beauty of African heritage, seamlessly blending tradition with modernity to create timeless luxury pieces for the unapologetic, forward-thinking woman.

In her support for made in Africa, Wilglory Tanjong is emphasizing that Africa is no longer the future, Africa is the present moment. The talent is here; it’s time to invest, uplift, and take made-in-Africa excellence to the world