As technology reshapes Africa’s economic future, a new wave of entrepreneurs is building solutions grounded in local realities. Among them is Joshen Indarjee, Director of AfriBiz Connect, who continues to use digital innovation to support township businesses and strengthen community development across South Africa.
Raised in Verulam, KwaZulu-Natal, Indarjee grew up witnessing both community resilience and limited access to opportunity. These early experiences shaped his belief that technology should work for people, not against them. As a result, his approach to entrepreneurship centers on access, visibility, and practical impact.
In 2020, at the height of the COVID-19 pandemic, Indarjee founded AfriBiz Connect to help small businesses adapt to a rapidly changing digital economy. What began as a small operation quickly evolved into an award-winning agency serving clients across multiple cities. Today, the company maintains a strong community-first culture while competing on a broader scale.
At the core of AfriBiz Connect’s strategy is a simple idea: African challenges demand African-built solutions. Through initiatives such as Kasi Digital Connect, the agency supports hundreds of township businesses every year. The programme helps these enterprises build digital identities, improve online visibility, and reach new markets beyond their immediate locations.
In addition to business development, AfriBiz Connect is advancing safety-focused digital solutions. The company is preparing for a partnership with Telkom, alongside the planned integration of the CASI panic button app. This initiative aims to improve everyday security in underserved communities by reducing response times and increasing access to digital safety tools.
Looking ahead, Indarjee believes township digital infrastructure will play a decisive role in Africa’s next growth phase. According to him, stronger connectivity will allow young people to build sustainable opportunities within their own communities rather than migrating to major cities.
Despite challenges such as limited access to capital and uneven infrastructure, Indarjee remains optimistic. He points to Africa’s young, tech-savvy population as a powerful driver of innovation and long-term growth.
In his digital cover interview with TTYBrand Africa, Joshen Indarjee shares deeper insights into his journey, the lessons learned while scaling AfriBiz Connect, and his vision for a decentralized, digitally empowered Africa.
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