Tanzania’s corporate leaders project confidence in the country’s economic future, yet they remain cautious about their ability to keep pace with rapid technological change and organisational transformation.
Insights from the latest survey by PwC reveal a striking “confidence paradox.” While most CEOs expect strong revenue growth, many admit they are not transforming quickly enough to compete in a digital-first global economy.
In an exclusive interview, Zainab Salome Msimbe explained that the annual CEO Survey captures global business sentiment and helps shape policy and private sector strategy. She noted that Tanzanian executives show stronger optimism than many global peers, yet face deeper internal challenges.
The data shows that 65 percent of CEOs expect revenue growth over the next three years. At the same time, 82 percent remain confident in local market expansion, far above the global average. This optimism stems from stable macroeconomic conditions, steady inflation, and consistent domestic demand.
However, transformation gaps continue to worry business leaders. More than half of surveyed CEOs say they are not moving fast enough on digital innovation. Only 36 percent have defined artificial intelligence strategies, while just 19 percent believe their investments in AI are sufficient.
This gap highlights a growing disconnect between ambition and execution. CEOs recognise opportunities in AI and digital tools, yet many struggle to translate strategy into action.
Economic fundamentals continue to support optimism. Tanzania’s GDP is projected to grow between 6.1 and 6.2 percent in 2026, reinforcing confidence in long-term expansion. Meanwhile, regional trade links with East African markets such as Kenya and Uganda are strengthening, with nearly half of CEOs exploring cross-border opportunities.
Despite these positives, the threat landscape is shifting. Skills shortages now rank as the top concern, with 27 percent of CEOs highlighting talent gaps. As companies accelerate digital transformation, demand for expertise in AI, data analytics, and advanced technologies continues to rise.
Geopolitical tensions also create uncertainty. About 22 percent of CEOs cite global conflicts as a key risk, while 25 percent report delays in major investments due to international instability. Supply chain disruptions and regulatory pressures further complicate business operations.
Although Tanzania has a youthful population, companies still struggle to find job-ready talent. Many graduates lack the specialised skills required in today’s digital economy. Initiatives such as the Samia Scholarship programme aim to close this gap, especially in data science and artificial intelligence. Yet, business leaders say more investment in science, engineering, and global exposure remains essential.
AI adoption presents another mixed picture. Around 70 percent of CEOs claim they are prepared for AI integration. However, real-world usage tells a different story. Only 12 percent currently apply AI in strategic decision-making, and more than half say it has not yet delivered significant impact.
Still, national progress offers hope. Tanzania completed its AI Readiness Assessment with UNESCO in 2025, laying the groundwork for ethical frameworks and future innovation. This development could accelerate adoption if companies act quickly.
Partnerships are emerging as a key strategy. About 25 percent of CEOs now prioritise collaborations with technology firms to speed up transformation. Rather than building capabilities internally, many companies seek external expertise to remain competitive.
The survey ultimately highlights a defining moment for Tanzania’s business landscape. CEOs see opportunity, but they understand that optimism alone will not drive long-term success. Execution, innovation, and agility will determine who leads in the next decade.
Msimbe emphasised that decisive leadership is now critical. Business leaders must invest in skills, embrace new technologies, and adapt quickly to global shifts. Tanzania’s growth story remains strong, but the pace of transformation will shape its future position in Africa’s evolving economy.
