The Broadcast and Digital Media Convention – West Africa 2025 officially wrapped up in Lagos on Wednesday, August 7, after two impactful days of dialogue, industry insights, and strategic collaboration among Africa’s top media stakeholders.
Held from August 6–7, 2025, the convention was convened by Broadcast Media Africa (BMA) in partnership with the Broadcasting Organisations of Nigeria (BON). Themed “Broadcasting and Content Publishing in the AI-Infused Digital Ecosystem,” the event brought together key voices from across the media value chain, including regulators, broadcasters, tech innovators, and advertisers.
The convention addressed the seismic shifts occurring in Africa’s media industry—ranging from the rapid rise of streaming platforms to the integration of AI and blockchain into content production and distribution. Speakers explored how traditional broadcasters are reimagining their relevance in the face of digital disruption, and how local content development and monetization strategies must evolve to keep pace with global trends.
Benjamin Pius, CEO of Broadcast Media Africa, in his remarks, highlighted the urgent need for collaboration across sectors to navigate the industry’s transformation.
“The African broadcast and media industry is standing at a dynamic crossroads. This convention provided a platform not just for conversation, but for real action, designed to shape the future of how Africa tells its stories,” he said.
The two-day programme featured high-level plenary sessions, networking forums, and panel discussions with prominent figures including:
• Comr. Salihu Abdulhamid Dembos, DG/Chairman of NTA and BON
• Charles Ebuebu, Director General of the National Broadcasting Commission (NBC)
• Mallam Jibrin Baba Ndace, Director General of Voice of Nigeria (VON)
• Dr. Lekan Fadolapo, DG of the Advertising Regulatory Council of Nigeria
• Adedoja Allen, MD/CEO of Cardinal Broadcasting
• Debbie Larry-Izamoje, CEO of Brila Media Group
Throughout the sessions, speakers emphasized the growing importance of local content, digital rights management, and audience-driven strategies in a landscape increasingly influenced by artificial intelligence and emerging technologies.
Participants also addressed regulatory bottlenecks, new advertising models, and opportunities for cross-border partnerships in African media.
Hosted in Lagos, West Africa’s creative and technological hub, the convention reinforced the city’s reputation as a leading force in shaping Africa’s digital media landscape.
As the event concluded, attendees left with a renewed commitment to drive innovation, uphold quality content, and champion African narratives on a global stage.
