The African Entrepreneurship & Business Summit (AEBS) 2025 is proud to announce the Advertising Regulatory Council of Nigeria (ARCON) as its official Strategic Regulatory Partner. This partnership reflects a shared vision of promoting innovation, excellence, transparency, and consumer trust. Values that are central to building sustainable African brands with a global outlook.
The courtesy visit to ARCON by the AEBS 2025 Executive Event Board was marked by warmth, optimism, and a deep alignment of mission. Welcoming the delegation, the Director General of ARCON, Dr. Olalekan Fadolapo, reaffirmed his agency’s commitment to supporting initiatives that position African entrepreneurs for growth, while ensuring that advertising and marketing practices in Nigeria and across the continent to uphold the highest standards of professionalism and integrity.
Dr. Olalekan Fadolapo’s presence at AEBS 2025 will be a major highlight of the summit. He is slated to deliver a keynote address on:
“Advertising, Consumer Trust & Building Global African Brands”
a topic that could not be more relevant at a time when Africa is stepping boldly into the global marketplace. His keynote will explore how trust, credibility, and ethical brand practices form the backbone of not just successful enterprises, but of Africa’s long-term competitiveness on the world stage.
Beyond his role as a speaker, Dr. Fadolapo will also be recognized as an awardee. In acknowledgment of his visionary leadership and trailblazing reforms at ARCON, he has been named the “Pan-African Champion of Advertising Regulation.” This award honors his advocacy, policy innovation, and the progressive steps ARCON has taken under his leadership to modernize advertising standards and champion consumer protection while enabling sustainable brand growth.
Speaking on the announcement, Betty Buzo, Editor-in-Chief of TTYBrand Africa, said:
“The story of Africa’s growth cannot be told without talking about trust, trust in our systems, our brands, and our leaders. ARCON, under Dr. Fadolapo’s leadership, has become a custodian of that trust within the advertising industry. By insisting on ethical practices and higher standards, ARCON is not only regulating but also nurturing brands to thrive globally. At AEBS 2025, we are excited to celebrate this commitment and bring it into conversation with entrepreneurs and business leaders who are equally passionate about building Africa’s future.”
The partnership between ARCON and AEBS 2025 is more than symbolic; it is a commitment to shaping the narrative of African entrepreneurship. With advertising being one of the strongest tools for influence and brand building, ARCON’s involvement will ensure that conversations at the summit are not just visionary but grounded in practical frameworks that protect consumers and empower businesses.
The African Entrepreneurship & Business Summit (AEBS) 2025, themed “Africa Forward: Building Bold Brands for a Global Stage”, will convene leading entrepreneurs, innovators, policymakers, investors, and media leaders from across the continent. Scheduled for Saturday, November 15, 2025, at the Radisson Blu Hotel, Ikeja, Lagos, the summit will feature high-level discussions, masterclasses, and awards honoring outstanding African entrepreneurs and changemakers.
Together with ARCON, TTybrand Africa reaffirms its mission to amplify African voices, elevate African brands, and ensure that the next wave of growth across the continent is powered by responsibility, innovation, and trust.
