Blog - Masonry - TTYBrand Africa

October 4, 2024

Lupita Nyong’o Launches Podcast “Mind Your Own” A Heartfelt Journey Into Authentic African Stories

by Ttybrand Africa

Lupita Nyong’o, the Academy Award-winning actress, has taken a bold step to reclaim the storytelling space. With her new podcast, “Mind Your Own. Lupita invites listeners on an emotional journey that explores the essence of belonging through the lens of African perspectives. This series aims to flip the script on African narratives, offering a platform for untold stories that resonate with authenticity.

The genesis of “Mind Your Own” stems from her own experiences. “I was homesick, I wanted to hear stories from other Africans who are navigating new worlds, just like me.” This longing for connection and understanding inspired her to create a platform where authentic African voices can be heard and celebrated.

Each episode of “Mind Your Own” promises to be a tapestry of narratives, weaving together the diverse experiences of Africans from various backgrounds. Lupita aims to highlight the beauty, struggles, and triumphs of individuals who have ventured far from home, yet carry their heritage with pride. “It’s about telling our stories in our own words.

“Mind Your Own,” potrays a playful yet poignant reminder of the importance of self-awareness and respect for others’ journeys.

She believes that by sharing these stories, listeners can foster empathy and understanding, bridging cultural divides and celebrating the richness of African identity.

The podcast, which is now available on all major streaming platforms, features a mix of personal anecdotes from Lupita Nyong’o and contributions from a diverse array of guests. Each episode delves into the rich tapestry of African life, exploring themes of identity, resilience, and the complexities of the human experience. The first two episodes, already generating buzz, showcase powerful stories that celebrates the vibrancy of African culture.

Listeners can expect to hear from a range of voices, who have faced adversity and triumphed against the odds.

September 7, 2024

Aliko Dangote Unveils First PMS, Promises Import Substitution to Stabilize Naira and Lower Inflation

by Ttybrand Africa

In a historic moment for the Nigerian oil and gas industry, Aliko Dangote, the President of the Dangote Group, unveiled the first output of petroleum Motor Spirit, (PMS) products known as petrol, from the Dangote Petroleum Refinery, Lekki Lagos on Tuesday, September 3, 2024.
This groundbreaking achievement marks a significant milestone for the country’s energy sector and sets a new standard for Nigeria’s quest for self-sufficiency in petroleum production.

Speaking at the unveiling ceremony, Dangote emphasized the high quality of the petrol being produced, stating that it will match the standards of America. He assured consumers that their engines will last longer and perform better with this premium quality petrol. The PMS, also known as gasoline, and the Euro 5 diesel produced by Dangote Petroleum Refinery have less than 10 parts per million (ppm) of sulfur, making them some of the cleanest fuels in the world. This ultra-low sulfur content not only helps engines, vehicles, and generators last much longer but also ensures that they do not pollute the health of people or the environment.

Aliko Dangote also emphasized the importance of import substitutions in saving the country foreign exchange, stabilizing the naira, and reducing inflation and the cost of living. He announced that starting from October, Nigeria will no longer import polypropylene as the Dangote Group will be able to satisfy the market demand 100%.
This move is a testament to Dangote’s commitment to driving economic growth and development in Nigeria. By producing petrol locally, the country will become more self-sufficient and less reliant on imports, ultimately boosting the economy and creating more job opportunities for Nigerians.

Addressing concerns about pricing modalities of the newly unveiled PMS, which have been a major talking point, with many Nigerians hoping for more affordable fuel.Dangote clarified that the pricing of the petrol will be controlled by the Nigerian National Petroleum Corporation (NNPC) and not Dangote Petroleum. He emphasized that the distribution will be done based on the current agreement of naira to naira, ensuring fair and transparent pricing for consumers. Aliko Dangote assured the public that the pricing is an arrangement that has been carefully designed and approved by the Federal Executive Council, led by President Bola Ahmed Tinubu, and the Nigerian National Petroleum Corporation (NNPC).
Once finalized, we are ready to roll into the market.

Dangote expressed his gratitude to the people of Nigeria and the government of President Bola Ahmed Tinubu for creating a progressive environment that allowed the company to thrive and achieve this monumental task of giving energy to the people for growth, development and prosperity.

He further appreciated the President Bola Ahmed Tinubu for creating the innovative idea of naira for crude and naira for the product. This initiative will help remove 40% of the dollar in the market, leading to greater stability for the naira. Additionally, it will put an end to round-tripping, where people would document and fuel would not actually come into Nigeria.
With the Dangote Refinery now operational, it will be able to accurately track the true consumption of petroleum products in the country by monitoring every single loaded truck and ships.

With Dangote’s commitment to quality and affordability, consumers can look forward to a reliable and sustainable source of petrol in the near future.

The unveiling of the first output of PMS from the Dangote Refinery is a great development in Nigeria energy sector and economy as a whole, as Dangote Petroleum Refinery is on a commitment to providing innovative solutions to change the entire dynamics not only in Nigeria but in sub-Saharan Africa.

August 30, 2024

Influencer Marketing: How Brands and Businesses are Harnessing the Trending Word “Demure” for Engagement and Sales

by Ttybrand Africa

Charm, and modesty. It’s a word that evokes a sense of elegance and sophistication. From demure dresses to demure makeup looks, this trend is all about embracing a more understated and refined aesthetic.
Demure has been the word on everyone’s lips lately, and influencers, businesses, and brands are all jumping on the trend. From fashion to beauty to lifestyle content, demure is the new buzzword.

Analyzing the word ‘Demure’ you discover there’s something refreshing about it that has captured everyone’s attention. This word, which means modest and reserved in manner, has been popping up everywhere from fashion influencers, entertainers to social media feeds.

Here are the reasons this word gained popularity.

Relatable Real Life Issues

What stood out about the word; ‘Demure’ is its emphasis on class, softlife and sophistication. In a society that often values brashness and boldness, demure offers a more subtle and refined approach. It’s about understated elegance and grace, rather than flashy displays of wealth or status. Focusing on quality over quantity.
Demure is not just about outward appearances. It also speaks to a sense of mindfulness and self-awareness. Those who embody demure are often thoughtful and considerate, taking the time to reflect on their actions and words before speaking or acting.

The Evolving World Of Social Media

Jools Lebron a Puerto Rican blogger started the Demure trend on social media on August 2, 2024 and the trend is making it’s way across all social media platforms.

Jools Lebron’s unique way of incorporating “demure” into her posts and captions has captivated audiences and sparked a viral sensation. Her elegant and sophisticated style has resonated with followers, leading to a surge in popularity for the word.
Scial media platforms are getting in on the action, with hashtags like #demurestyle and #demurebeauty gaining popularity. Users are sharing their own interpretations of demure through photos and videos, creating a community around this trend.

Influencer Marketing

Influencers across various platforms have followed suit, using “demure” to describe their fashion choices, beauty looks, and overall aesthetic.
Demure influencers are gaining popularity for their elegant approach to content creation. These influencers often focus on quality over quantity, showcasing a more refined and sophisticated aesthetic that resonates with their followers. By partnering with demure influencers, brands can tap into a niche market of consumers who appreciate a more subtle and refined approach to marketing. These influencers have a loyal following of engaged and discerning consumers who value authenticity and quality over flashy promotions.

Demure trend is proving to be a powerful tool for brands and businesses looking to engage with consumers in a more subtle and sophisticated way. Brands are incorporating the word into their marketing campaigns to appeal to a more refined audience.

Word Of The Moment

Demure is the word of the moment, and influencers, businesses, and brands are all finding creative ways to curate content that embodies this understated elegance.
So, If you’re looking to cultivate a more mindful approach to life, or simply embrace your inner cuteness, demure is the trend for you. Embrace the power of understated elegance and grace, and watch as the world around you takes notice.

Demure may be a word that’s been on everyone’s lips, but it’s also a concept that has the potential to transform the way we interact with each other and the world around us.

August 21, 2024

World Entrepreneurs Day: Celebrating the Innovation and Resilience of African Entrepreneurs

by Ttybrand Africa

The best ten words to describe entrepreneurs on this day; Innovative – Risk Takers – Ambitious – Resilient – Visionary – Determined – Creative – Hardworking – Passionate – Resourceful.

Entrepreneurs play a crucial role in driving economic growth, creating jobs, and fostering innovation. Today, on World Entrepreneurs Day, we celebrate the spirit and resilience of entrepreneurs around the world, especially African entrepreneurs who are making a significant impact on their communities and beyond.

African entrepreneurs face unique challenges, including limited access to funding, infrastructure, and support systems. Despite these obstacles, they continue to demonstrate creativity, determination, and a strong sense of community. African entrepreneurs are leading the way in creating solutions to some of the continent’s most pressing issues.

World Entrepreneurs Day is a day dedicated to celebrating the spirit of entrepreneurship and the impact that entrepreneurs have on the global economy.

In our latest Issue of ttybrand Africa magazine, we delved into the future of entrepreneurship in Africa and highlighted the stories of some of the most inspiring and successful entrepreneurs from the region, who are not only creating successful businesses but also driving positive change in their communities.

It is important to recognize and celebrate the achievements of African entrepreneurs, not only for their individual success but also for the positive impact they have on their communities. By creating jobs, driving innovation, and promoting economic development, African entrepreneurs are helping to build a brighter future for the continent.

On World Entrepreneurs Day, let us come together to support and empower African entrepreneurs. Whether through mentorship, investment, or simply spreading the word about their work, we can all play a role in helping them succeed.

So here’s to the African entrepreneurs who are shaping the future of entrepreneurship in Africa and beyond. May their stories inspire the next generation of innovators and change-makers. Happy World Entrepreneurs Day!

August 15, 2024

Africans Problems Require African Solutions: A Call to Action

by Ttybrand Africa

From economic development to social issues, Africans must take ownership of finding sustainable solutions that are tailored to its unique circumstances.

Through the lens of TTYBrand Africa insights, we believe that the key to sustainable development and progress in Africa lies in empowering African individuals and communities to take ownership of their own destinies. Thereby recognizing that the solutions to Africa’s problems must come from within, rather than being imposed from the outside.

Looking towards the future, it is imperative that Africans must embrace a mindset of innovation, creativity, and collaboration to address its complex challenges. By harnessing collective potential and working together towards common goals in building a brighter and more prosperous future for all Africans.

Here are the main reasons Africans problems require African solutions.
The local knowledge and expertise are essential for addressing the unique challenges facing the continent. African communities have a deep understanding of their own cultures, traditions, and environments, which can be leveraged to develop innovative and effective solutions to complex problems.
Knowledge-sharing among African countries, leveraging their collective strengths and resources to tackle common issues such as poverty, healthcare, and education.
Through regional partnerships and initiatives, Africans can amplify impacts, and drive positive change across the continent.

Also, it is crucial to empower Africans in finding their own solutions, which fosters a sense of ownership and agency, leading to more sustainable and impactful outcomes. When individuals and communities are actively involved in the decision-making process and are given the resources and support they need to implement their ideas, they are more likely to succeed in creating positive change.

Considering the issue of sustainability, external interventions and aid programs can often be short-term solutions that do not address the root causes of poverty, conflict, and underdevelopment in Africa. By contrast, African-led initiatives are more likely to be rooted in long-term, holistic approaches that address the underlying issues and promote lasting change.

Promoting African solutions to African problems is a matter of dignity and self-determination. It is essential for Africans to reclaim their agency and demonstrate to the world that they are capable of solving their own problems. By taking control of their own destinies, Africans can challenge the prevailing narrative of Africa as a continent in need of saving and instead showcase the resilience, creativity, and ingenuity that exist within their communities.

July 1, 2024

Layal Tinubu Empowers Women Entrepreneurs With 40 Million Naira Grant At “Be Empowered” Maiden Edition Event

by Ttybrand Africa

Layal Jade Tinubu, the co-founder and director of the Noella Foundation, is making waves in the entrepreneurial world with her latest initiative, “Be Empowered.” Which took place on June 29th, left a lasting impact on all those in attendance. The event aims at providing women entrepreneurs with the tools and opportunities they need to start, scale, and sustain their businesses. The maiden edition of this event was a resounding success, as 14 young women entrepreneurs were empowered with a shared sum of 40 Million Naira Grant.

The event featured some incredible keynote speakers, including Adaora Mbelu, a renowned creator and chief storyteller, Tejumade Tejuoso, a social impact leader, Nonye Udeogu, an award winning entrepreneur & content creator, and Teni Sagoe, creative director.

These speakers shared and provided quality insights and experiences with the attendees.
The 14 beneficiaries of the Grant were carefully selected based on their business ideas, passion, and potential for growth. Each recipient received a portion of the 40 Million Naira Grant, which they can use to invest in their businesses, expand their operations, or launch new ventures.

The 40 Million Naira Grant awarded at the event will undoubtedly make a significant impact on the lives and businesses of the recipients, enabling them to take their entrepreneurial endeavors to new heights.

Layal Tinubu took to her Instagram platform to express her gratitude for the success of the event. In her post, she shared her motivation behind the initiative.

On Saturday the 29th, I hosted the maiden edition of my initiative titled
“Be Empowered” An initiative birthed out of my desire to provide women in entrepreneurship the adequate tools and opportunities to start, sustain and scale their businesses.

We received over a thousand applications and my team and I personally vetted each and every business to eventually shortlist 60 candidates, it was an extremely difficult choice as there were so many innovative businesses. From those 60 candidates, it was my honour to then be able to distribute the 40 million naira grant amongst 14 winners.

We’re not stopping there. I’m excited to now be moving into the boot camp stage of this initiative, where those 14 candidates will be put through a 5 week training program teaching them fundamentals of business by experts. This aligns with my vision to equip entrepreneurs with the necessary tools to sustain what they have.

I would like to thank all participants who applied, all attendees who showed up on the day, and the 14 winners. I’d also like to thank the co-founder of Noella Foundation, Seyi Tinubu for his unwavering support and presence on the day.

She went on to thank her team at Noella Foundation for working tirelessly in planning and ensuring the success of “Be Empowered” event.

The success of the maiden edition of “Be Empowered” is just the beginning for Layal and the Noella Foundation. Her work is making a real difference in the lives of women entrepreneurs.

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Blog – Masonry

Lupita Nyong’o Launches Podcast “Mind Your Own” A Heartfelt Journey Into Authentic African Stories

Aliko Dangote Unveils First PMS, Promises Import Substitution to Stabilize Naira and Lower Inflation

World Entrepreneurs Day: Celebrating the Innovation and Resilience of African Entrepreneurs

Africans Problems Require African Solutions: A Call to Action

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