Canon Central and North Africa (CCNA) has officially launched its first-ever Canon Creator Lens event in Nairobi, Kenya, marking a significant step in empowering East Africa’s emerging content creation community. The event, held on 19th November 2025 at the iconic Shamba Café, is designed to inspire, educate, and connect creators across the region.
‘Creator Lens,’ where LENS stands for Learn, Explore, Network, and Synergy, embodies the initiative’s mission to foster creativity and collaboration among content creators. The program opened with an invitation to both emerging and established creatives across East Africa, encouraging them to join a vibrant, interactive community.
The event offered a mix of panel discussions, inspirational talks, hands-on “touch & try” product sessions, and live demonstrations, covering genres from fashion and lifestyle to weddings, wildlife filmmaking, and podcasting. Participants had the chance to interact directly with Canon experts and industry leaders, gaining practical skills to elevate their creative storytelling.
Immersive Experience Zones
At the core of the event were four dedicated experience zones, each curated by leading content creators.
• Podcast Zone, led by Dr. Ofweneke, showcased Canon’s versatile video solutions for podcasters, featuring models like the EOS C80, R5 Mark II, C50, EOS R50V, and the Live Switcher Application.
• Fashion & Lifestyle Zone, guided by Joy Kendi, highlighted Canon’s compact tools for social content creation, including the PowerShot V10 and EOS R50V, optimized for vertical shooting and live streaming.
• Wedding Zone, led by Gabriel Kasha, positioned Canon as the top choice for wedding videography, emphasizing 4K Dual Base ISO and Log color grading using cameras like the C50 and R5 Mark II.
• Cinematic Zone, curated by wildlife filmmaker Hans Ngoteya, focused on Canon cinema solutions for wildlife filmmaking, featuring the EOS C50, C80, C400, and cinema lenses.
Community, Competition, and Collaboration
Beyond the immersive zones, attendees participated in panel discussions, inspirational keynotes, and live demonstrations that enabled hands-on learning in real-world creative scenarios. A content creation competition challenged participants to shoot and edit videos using Canon equipment, with winners receiving exclusive Canon prizes and mentorship opportunities.
“Through ‘Creator Lens,’ we aim to nurture and empower a vibrant community of storytellers who are redefining content creation across Africa,” said Rashad Ghani, B2C Business Unit Director at Canon Central and North Africa. “Our goal is not only to inspire creators but also to equip them with the tools and skills they need to tell powerful visual stories, moving beyond photography and embracing the limitless possibilities of video.”
A Regional Vision for African Creators
While the first edition was hosted in Kenya, Canon plans to expand the Creator Lens initiative to Morocco and Nigeria, cultivating a sustainable ecosystem of African content creators. By engaging macro, micro, and nano influencers, Canon encourages creators to transition from smartphones to professional Canon cameras, enabling high-quality video production and creative growth.
Through this initiative, Canon continues to strengthen its position not just as a photography brand but as a leading video and content creation partner in Africa, reflecting its commitment to innovation, collaboration, and elevating the African creative community.
