In celebration of International Women’s Day and Women’s History Month, TTYBrand Africa Magazine has unveiled Sonto Pooe, founder of the proudly African hair and body care brand Native Child, as the cover star of its March 2026 Issue (Issue 12).
Anchored on the theme “She Builds,” the special edition celebrates women across Africa who are transforming ideas into enterprises, building sustainable brands, and creating lasting impact within their communities. Her journey reflects the essence of this theme, a story of purpose, resilience, and entrepreneurship rooted in African identity.
Born and raised in KwaZulu-Natal, South Africa, Sonto Pooe’s path to building Native Child began with a deeply personal experience that would later shape her mission to create natural and conscious hair and body care products. What started as a small, homegrown venture has grown into a recognized African brand, stocked in major retail outlets and serving customers across borders.
Today, Native Child stands as a testament to the growing influence of African-owned brands in the global beauty industry. Beyond product innovation, Sonto Pooe has built a brand that prioritizes education, helping women understand their natural hair and skin while promoting healthier and more conscious beauty choices.
Her leadership also extends beyond business. Through Native Child’s empowerment initiatives, she has reached thousands of young people through school tours and community engagements, inspiring the next generation to believe in their potential and pursue their purpose.
According to Betty Buzo, Editor-in-Chief of TTYBrand Africa Magazine, featuring Sonto Pooe on the cover of this special edition reflects the publication’s commitment to spotlighting African entrepreneurs who are building industries while uplifting communities.
“She represents the spirit of this issue. She is a builder and someone who turned purpose into enterprise by creating a brand that speaks to identity, ownership, and impact. Her story captures the power of African women who are shaping industries and creating opportunities for others.”
Issue 12 of TTYBrand Africa Magazine also features stories and conversations with women across the continent who are leading with purpose, building sustainable African brands, and championing ownership in their respective industries.
As the magazine marks Women’s History Month, the edition highlights the growing role of African women in shaping economic growth, innovation, and leadership across the continent.
TTYBrand Africa Magazine Issue 12 is now available online via the publication’s official website and on the Magzter digital newsstand, giving readers across Africa and beyond access to inspiring stories that celebrate women building the future.
Get digital access to TTYBrand Africa Magazine | Magzter.com
