Tunisia’s tourism sector posted a landmark performance in 2025, welcoming more than 11 million visitors and generating record revenue of 7.886 billion dinars, reinforcing its role as a major driver of economic growth. The strong showing signals that the country has moved beyond post-crisis recovery into a phase of sustained and structured expansion.
Data released by the Central Bank of Tunisia shows tourism revenue rose by 6.3 per cent compared to the same period in 2024, reaching 7.886 billion dinars by December 22, 2025. The growth was accompanied by a sharp increase in tourist arrivals, exceeding the target set by the Ministry of Tourism and confirming Tunisia’s renewed appeal on the global travel map.
The 2025 results mark a clear improvement over 2024, when Tunisia recorded about 10.26 million visitors and 7.49 billion dinars in tourism receipts. Beyond higher visitor numbers, the rise in revenue points to increased spending per tourist, reflecting efforts to reposition Tunisia as a destination offering higher-quality and premium experiences.
Regional markets continued to play a critical role in this success. Visitors from Algeria and Libya remained the backbone of Tunisia’s tourism inflow, accounting for a significant share of arrivals. In the previous year alone, nearly 3.5 million Algerians and over 2.2 million Libyans visited Tunisia, a trend that remained strong throughout 2025 and helped sustain momentum across the sector.
At the same time, authorities reported progress in diversifying source markets. Tunisia attracted a broader mix of international travelers from Europe and the Middle East, supported by targeted marketing, expanded tourism products, and efforts to reduce reliance on a single market. This diversification has been central to improving resilience and long-term stability within the industry.
Another major contributor to the sector’s performance was the strategy to extend the tourism season beyond the traditional summer peak. By promoting Tunisia as a year-round destination, officials reduced seasonal pressure on infrastructure and ensured more consistent visitor flows throughout the year.
The government also intensified its push toward higher-value tourism, investing in improved services, upscale accommodation, cultural tourism, and boutique hospitality experiences. These measures helped boost average tourist spending and strengthen Tunisia’s competitive positioning within North Africa and the wider Mediterranean tourism market.
Tourism remains a pillar of the Tunisian economy, providing vital foreign exchange earnings and supporting hundreds of thousands of jobs across hospitality, transport, retail, and agriculture. The sector’s strong performance in 2025 has had a positive ripple effect across the broader economy.
To meet rising demand, authorities have continued investing in infrastructure, including airports, transport networks, and hospitality facilities. These upgrades are aimed at improving accessibility and visitor experience while preparing the sector for future growth.
Looking ahead, Tunisian officials remain optimistic, citing 2025 as a foundation year for long-term expansion. Continued public-private collaboration, infrastructure investment, market diversification, and quality enhancement are expected to shape the next phase of growth.
With record visitor numbers, rising revenue, and renewed confidence, Tunisia’s tourism sector in 2025 has demonstrated resilience and strategic clarity, firmly re-establishing the country as a leading travel destination in North Africa.
