Magatte Wade: Shaping the Destiny of Africa’s Prosperity Through Entrepreneurship and Activism
In the realm of entrepreneurship, there are individuals who not only strive for personal success but also dedicate themselves to uplifting their communities and shaping the destiny of their homeland. One such remarkable figure is Magatte Wade, a Senegalese entrepreneur and unflinching prosperity activist. From her failed beverage business to building her successful beauty business, SkinIsSkin. Her story is an inspiring tale of resilience, determination, and unwavering commitment to her African homeland. Magatte has a deep commitment to social change with a mission to empower 2.5 billion prosperous Africans by 2050.
Her entrepreneurial journey was not without its fair share of challenges. Like many aspiring business owners, she faced setbacks and failures early on.
Delving into her Adina beverage business venture that had distributions over the U.S. Magatte gained nationwide distribution in the foods market, being the first African company to do so. Unfortunately, she lost her first husband, which was a devastating season that made her to stop working. On returning back to the company, she had a proxy battle with her co-founders that resulted to safety issues. With the new management that came onboard, they changed the brand completely, which resulted in shutting down of the company.
Despite her best efforts, the business eventually failed. However, rather than succumbing to defeat, she saw this setback as an opportunity for growth.
Recognizing the potential of the beauty industry, Magatte started a high-end beauty company called Tiossan, where she brings traditional African care recipes to American consumers. She made head ways with her products in Nordstrom. Unfortunately, she had a failed partnership which left her with piles of unsellable products. It was during this period of adversity that she took the hard decision to leave the company she has been building for eight years.
Undeterred by her initial setback, she embarked on a new path, determined to make a positive impact that African products belong alongside the best brands in the world. Magatte started SkinisSkin, an African lip balm with a purpose to remind people to go beyond ones skin. A brand that celebrates African beauty and promotes self-confidence. Magatte commitment to sustainability and ethical practices sets Skin Is Skin apart from its competitors. By sourcing ingredients from the highest African qualities.
SkinisSkin has gained popularity not only within the continent but also internationally. Her commitment to quality and sustainability has earned her brand a loyal customer base, and her success has allowed her to create employment opportunities for many Africans.
She has recently released her highly anticipated book, “The Heart of a Cheetah.” This captivating memoir not only delves into her personal journey but also sheds light on her unwavering commitment to shaping the destiny of Africa. Truly, she has The Heart of a Cheetah—her passion, unwavering commitment to entrepreneurship, freedom, love for Africa, and her quest to do good in our world shines forth on every page of this book. This is the vision Magatte has for helping Africa to create the prosperity and dignity that will help its 1.2 billion people to fully flourish in the 21st century.” Her book is an inspiring story that serves as a beacon of hope, encouraging individuals to use their voices and talents to bring about positive change in their communities.
