Beyond Product Thinking-Building Infrastructure for Africa’s Future

Africa’s tech ecosystem, often centers around product development. Entrepreneurs and innovators frequently ask, “How do we build a product for Africa?” While this question is essential, it only scratches the surface of a more profound challenge: “How do we build the infrastructure that supports these products?” 

The economic realities and diversity of Africa presents both challenges and opportunities for product development. To succeed, innovators must adopt a systems-thinking approach that considers the broader context in which their products will operate. This means understanding the regulatory environment, cultural nuances, and existing infrastructure that can either facilitate or hinder product adoption.

For instance, in regions where internet connectivity is sporadic, products that rely heavily on online access may struggle to gain traction. Conversely, solutions that leverage offline capabilities or utilize SMS technology can thrive. By recognizing these nuances, entrepreneurs can design products that are not only relevant but also sustainable in the long term.

The success of mobile money in Africa is an illustration that true innovation goes beyond creating a product; it requires a robust infrastructure that integrates seamlessly into local economies. Mobile money services like M-Pesa have transformed the financial landscape in Africa, demonstrating that the key to success lies not just in the product itself but in the infrastructure that supports it.

Creating the necessary infrastructure for product success in Africa requires collaboration among various stakeholders, including governments, private sector and civil society. Policymakers must prioritize investments in digital infrastructure, such as internet connectivity and mobile networks, to ensure that all citizens have access to the tools they need to participate in the digital economy.

Private sector players can contribute by developing innovative solutions that address specific local needs. For example, fintech companies can partner with local businesses to create payment systems that are tailored to the unique economic realities of different regions. Additionally, educational initiatives that promote digital literacy can empower individuals to leverage these technologies effectively.

As Africa continues to emerge as a global tech hub, the focus must shift from merely building products to creating the infrastructure that enables these products to thrive. By adopting a systems thinking approach and fostering collaboration among stakeholders, the continent’s full potential can be unlocked.