Nigeria Targets 10% GDP Contribution from Creative Industry by 2030 – Minister Hannatu Musawa

The Honourable Minister of Art, Culture, Tourism and the Creative Economy, Hannatu Musa Musawa, represented Nigeria at the Global Citizen NOW Summit in New York, where she co-chaired and addressed global leaders, industry stakeholders, and investors on Nigeria’s bold ambitions for its creative sector.

Speaking at the summit, Hannatu Musawa 

acknowledged the grassroots strength of Nigeria’s creative industry, which has grown organically with minimal government support. She emphasized that Nigerian creatives have already built a globally recognized sector, and with the right institutional frameworks, policies, and infrastructure, the possibilities are limitless. 

“What Nigerians have been able to do, is to have grown the creative industry organically, and they have been able to do that without the government coming into place. So we feel as government, if we put the proper framework in place including infrastructure which is where the Abuja creative city comes in”.

Hannatu Musawa shared Nigeria’s strategic roadmap under President Bola Ahmed Tinubu’s Renewed Hope Agenda, which includes the ambitious goal of increasing the creative sector’s contribution to Nigeria’s Gross Domestic Product (GDP) to 10% by 2030. This vision is powered by government-backed policies, strategic private sector partnerships, and large-scale infrastructure development.

As part of her presentation, the Minister shared plans for the Abuja Creative City, a transformative initiative designed to serve as a cultural and economic hub for local and international creatives. She revealed that the federal government has recently signed a memorandum of understanding to bring the project to life, positioning Nigeria as the cultural and creative capital of the world. The Abuja Creative City will focus on empowering creative talents and attracting global investment across film, fashion, music, technology, and tourism.

As Africa’s most populous nation and one of its most dynamic creative powerhouses, Nigeria’s participation at the Global Citizen NOW Summit reinforced its growing influence in the global cultural economy. With bold leadership, visionary plans, and a thriving creative community, Nigeria is writing a new narrative, one of innovation, inclusion, and impact.