TTYBrand Africa has officially released Issue 13 of its magazine, marking a bold editorial shift into one of the continent’s most dynamic and fast-evolving sectors, the business of food.
Titled “Culinary Capital: The Business of Food in Africa,” the latest issue explores how African cuisine is moving beyond cultural expression to become a powerful economic force. It highlights the chefs, entrepreneurs, and creatives who are redefining the culinary landscape by building brands, creating value, and positioning African food on the global stage.
At the center of this edition is cover star Lolwethu Botha, a South African chef and storyteller whose work reflects a deeper, more human connection to food rooted in identity, memory, and lived experience. Through her platform, Lolwethu Botha is part of a new generation of African chefs using storytelling to reshape how African cuisine is seen and understood globally.
According to TTYBrand Africa, Issue 13 is designed to shift perception.
“For a long time, food in Africa has been viewed primarily through a cultural lens,” the editorial notes. “This issue expands that narrative, positioning food as a viable industry with real economic potential.”
The publication brings together a range of perspectives across the culinary ecosystem, from emerging chefs to industry leaders, examining key themes such as food entrepreneurship, brand building, global positioning, and the future of Africa’s culinary economy.
Through its signature storytelling approach, TTYBrand Africa highlights the transformation currently taking place within the industry, driven by a new generation of chefs who are not only refining their craft, but also embracing business, structure, and scalability.
The issue also emphasizes the importance of ownership and narrative control, encouraging African chefs to define their own stories and build sustainable systems around their work.
“This is more than a culinary conversation,” the publication states. “It is about recognising the role of chefs as builders of brands, of businesses, and of a growing creative economy.”
With Issue 13, TTYBrand Africa continues its mission of amplifying authentic African voices while spotlighting industries shaping the continent’s future.
The magazine is now available on the TTYBrand Africa website and on Magzter, offering readers across the globe access to insights, stories, and conversations driving Africa’s next phase of growth.
